Built by Operators, For Operators
We started Chowfly because we were tired of watching restaurants lose money to problems that technology could easily solve—if anyone bothered to build it right.
Our Story
In 2021, Alex Chen was running a successful taco shop in Austin. Orders were up 40% thanks to delivery apps. But profit? Down 15%. The math didn't make sense until he dug into the numbers.
He discovered he was losing money on 23% of his menu items when sold through DoorDash. His bestseller—a $12 burrito—was actually costing him $0.47 per order after commissions. And 78% of his delivery customers never came back.
He spent months building spreadsheets, adjusting prices, and trying to fix it manually. It worked—but it took 15 hours a week. That's when he called Sarah, a friend who'd just left DoorDash's engineering team.
"What if we could automate all of this?" Alex asked.
Sarah knew exactly how the platforms worked—and exactly how to build something that worked for restaurants instead of against them. Chowfly was born.
Today, we help 800+ restaurants recover millions in lost profit. Not with dashboards and reports—with automation that actually does the work.
What We Believe
Operators First
We build for restaurant owners, not investors. Every feature starts with 'Will this make operators more money?'
Results Over Features
We don't ship features to check boxes. We ship outcomes: more profit, less work, better margins.
Radical Transparency
No hidden fees, no surprise contracts, no gotchas. You see exactly what you pay for and what you get.
Automate Everything
If it can be automated, it should be. Your time is for cooking and serving—not spreadsheets.
The Team
Alex Chen
Co-Founder & CEO
Former restaurant operator who lost $50K to delivery app fees before building Chowfly.
Sarah Martinez
Co-Founder & CTO
Ex-DoorDash engineer who saw firsthand how the system was stacked against restaurants.
Marcus Johnson
Head of Product
10 years in restaurant tech. Previously led product at Toast.
Emily Park
Head of Customer Success
Former multi-unit franchise operator. Speaks fluent restaurant.
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